Written by Sonia Baschez
When the Makerpad team spoke to 1 Second Everyday, the application that allows users to record a daily one-second video and then chronologically edits them into a single film, we got to talking about the internal processes they do all the time and that take the most time. They quickly pointed out three that they’d like to improve or have been on their wishlist for a while. Each served the very vital function of growing and engaging with their community—which for any social media platform is a do-or-die necessity. With that information, the Makerpad team got to work and came up with the following no-code solutions:
1 Second Everyday’s old, manual process: The team would search Instagram for their specific user-generated content hashtag (#1secondeveryday), use a third party app to download the videos and save the files individually and manually every couple of days.
Makerpad upgrade: As Tom shows in the tutorial below, we use no-code tools and a few integrations to create a workflow to collect and download videos from Instagram via automation.
1 Second Everyday’s old, manual process: The current system to submit bugs, product feedback, and feature requests is pretty ad hoc. This means they are not taking advantage of engaging with and managing this highly involved community.
Makerpad upgrade: Tom shows you how to set up a basic but super useful Customer Support site to quickly get all the information you need directly from your Beta Testers
1 Second Everyday’s old, manual process: create a calendar invite to remind team members of birthdays, then send a birthday message the day of to those celebrating.
Makerpad upgrade: Amie shows you how to easily set up a Slack “Birthday Bot” to send automatic direct messages on a specified date and time to everyone based on Google Calendar notifications.
Community building is one of the hardest tasks to achieve because it can take up a lot of time and manual hand-holding to make your users feel like you’re always paying attention. That’s why it’s such a make-or-break endeavour for growing companies that can’t quickly scale once they reach a certain number of users. Instead of letting your users feel like your customer service has worsened, use automation to enable you to set up workflows and systems to do the heavy work of pulling the data you need. That should free your team up to spend their time posting video content for engagement (as in lesson 1); responding to feedback and fixing bugs (a la lesson 2); and keeping your team members focused on your users by using bots to handle some of your most rote tasks (like in lesson 3).
We look forward to seeing how you set up these systems at your company and how they work out! If you’re interested in learning more, make sure to check out our Automation at Work Bootcamp.