Email Marketing Manager

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Email Marketing Manager

SF or Remote
Growth & Marketing

At Webflow we are creating a new way for anyone to create software, by making it visual. We believe by lowering the barriers of the development process, we can create more opportunities for people to partake in the incredible wealth creation process that technology brings.

We’re looking for an email marketing manager to join our growth and marketing team as the first person fully dedicated to email. With over 1M users, and over 40,000 paying customers, this role has the potential to be very high impact on the company’s short and long term growth goals. This person will dive deep to understand all the ins-and-outs of the customer journey across all personas and build strategies and campaigns to help drive the success of customers on Webflow.

This is a full-time, salaried position that includes equity, health, dental, and vision benefits. We also offer great perks like generous PTO — and a $1,000 bonus for the first time you take a vacation. (That’s right. We like it when people take sanity breaks.)  

Note: You'll need valid U.S. work authorization to join us.

What you'll do:

  • Own the identification, prioritization, and execution of email marketing roadmaps, campaigns, and other projects
  • Establish, report on, and improve KPIs for all campaigns and communications
  • Work with our marketing, product, and brand teams to design and launch and optimize automated campaigns
  • Align all of our email communication across all personas through the entire customer journey with a focus on impact
  • Create playbooks and documentation to catalog learnings to pave the way for growth in the future

We'd love to hear from you if you have:

  • Minimum 4+ years experience in the email marketing space
  • Highly analytical with the ability to create data-driven marketing campaigns and strategies
  • Familiarity with ESPs, segmentation tools, and behavioral analytics platforms
  • Strong communication skills with the ability to distill campaign data into meaningful and interpretable insights

Bonus points if:

  • Email or marketing experience in the SaaS space
  • Familiarity with Webflow and/or web design and development
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