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Chris Brownridge
posted on
March 6, 2020
challenge

We are launching a test for a new concept, Grokk: usability testing for technical products.

We have been frustrated at the difficulty of finding technical resources for user research. If you're building a consumer product, there's platforms such as usertesting.com or userinterviews.com where you can get usability testing done for your product. But if you're building a technical product, such as an API or SDK - there is no such resource.

We want to give companies on demand access to developers who are ready to test APIs, SDK integrations, frameworks, documentation and more. Think usertesting.com but specifically for technical customers. 

To test demand out we've built everything in no-code:  using Carrd, Typeform, Zapier and Airtable. Anticipate moving to Webflow with CMS capability to manage project submission after we've validated early demand. 

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