This is how you can monitor Reddit for keywords, search queries and even brand mentions then automatically saving them to a Google sheet to review.
Log into Zapier and set up a new Zap. Set the Trigger app as Reddit and connect your account. Use the 'Search Query' and enter the term you want to monitor. If using a URL put " " around the link. Test it.
Then set up a Google Sheet action. Start a new sheet and create two columns 'URL' and 'Text'. The event we want in Zapier is to create a spreadsheet row for each new trigger. Connect your sheet and link the fields with the columns you created (you can customise this however you wish). Test it.
This should pull in the data and let's you one-click to visit the post where your query was mentioned.