Build a subscription-based publication with WordPress, Mailchimp and Pico

Tools included:

WordPress, Pico, Stripe, Mailchimp, Newsletter Glue, Captivate


Intermediate (low-code required)

For those who want to:

  • Create a subscription-based newsletter and publication
  • Offer paid member-only content
  • Offer group subscriptions
  • Segment your audience and tailor communications

Jacob Donnelly, GM of B2B at Morning Brew, recently left Substack and rebuilt his subscription-based publication with WordPress. His realized his publication, A Media Operator, was much more than just a newsletter.

He needed a tech stack that could support A Media Operator's growth, and give him the ability to;

  • Publish and send a newsletter with one click, like Substack
  • Manage subscriptions, group subscriptions, and segmented audiences
  • Create evergreen SEO content
  • Build a podcast-only page

Jacob eventually landed on the following tech stack:

  • WordPress → Mailchimp → Pico → Stripe → Captivate

In these tutorials, we are going to show you how to achieve this same functionality.

Many thanks to Mark Bowley, a Makerpad Creator in Residence, for researching this tutorial.

What will you learn?

Set up a website on WordPressStart now ⭢

There are many ways to get started with WordPress, but the easiest way is to purchase web hosting and a domain to create a WordPress website. In this tutorial, we show you a quick way to install, host, and launch your WordPress site using a service called SiteGround.

Create and send Mailchimp newsletters from WordPressStart now ⭢

Make sure your audience never misses a post by easily creating a newsletter every time you hit 'Publish' on your WordPress post. In this tutorial, we'll use Newsletter Glue and Mailchimp to create a newsletter from your WordPress posts.

Create subscriptions in WordPress with PicoStart now ⭢

Need a way to create and manage subscriptions for individuals and groups? With Pico, you can manage free and premium content subscriptions. All you need is a little HTML and CSS, but don't worry—we provide the code for you so all you have to know is how to copy and paste.

Publish podcasts to your WordPress site with CaptivateStart now ⭢

With Captivate, you can easily create and manage your Podcast show. In this tutorial, we will show you how to sync Captivate with WordPress so your episodes automatically publish to your website.

Join today for free and access 200+ tutorials

Join Makerpad today and you'll get access to hundreds of tutorials and educational content to help you create projects, automate workflows, and build software, without writing code.

Learn alongside 4 thousand professionals, no coding required.

Get Started Free

From the blog

visit the blog