Experience

  • Intermediate

For those who want to

  • Start a newsletter
  • Leverage social posts as content
  • Build an audience across platforms

Tool Path

How to create a newsletter from your tweets with Mailchimp

There are some pretty amazing tools out there to break down your newsletter or blog post for your Twitter feed, but what if you're better at short-form content and still want to grow an email list? In this tutorial I'll walk you through how to use your tweets to build your weekly newsletter.

Tools needed for this learning path:

  • Twitter account
  • Mailchimp
  • Airtable
  • Zapier

Time to complete: 30 minutes

Built by: Sara

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What will you learn?

Setting up an automated tweet email newsletter template in MailchimpStart now ⭢

In this short tutorial, we guide you through building and exporting your email template in Mailchimp's campaign builder. You'll need a Mailchimp account to complete these steps.

Creating an Airtable base for an automated tweet email newsletterStart now ⭢

Learn how to set up your first Airtable base and populate it with the columns you'll need to generate your tweet newsletter. Make sure you have an Airtable account before you begin.

Connecting Airtable and Twitter for an automated tweet email newsletterStart now ⭢

In this tutorial, we show you step-by-step how to create a Zapier zap to connect Airtable and Twitter, to automatically pull in tweets to your Airtable base. You'll need a Zapier account if you don't have one already, and a Twitter account populated with tweets.

How to import a Mailchimp campaign into Zapier for an automated tweet email newsletterStart now ⭢

Once you've set up your Airtable base and connected it to Twitter, you can use this tutorial to correctly set up your custom Mailchimp email campaign in Zapier so that it pulls through correctly in Mailchimp.

We show you:

  • How to copy the HTML code of your email
  • Add in your Twitter digest code

You'll need about 5 minutes to complete this tutorial.

Using Mailchimp to finish up your automated tweet email newsletterStart now ⭢

This is the final step in setting up an automated weekly newsletter using tweets and Mailchimp. We guide you through reviewing your newsletter in Mailchimp and adding in extras, plus you'll learn about the many options to set up to send your newsletter to your audience via Zapier or directly in Mailchimp.

Bonus: Setting up a send delay for an automated tweet email newsletterStart now ⭢

If you want to control when your tweet newsletter sends—for example, weekly rather than daily—you can use Zapier to add a delay based on a rule you choose. In this tutorial we walk you through this optional step, which completes this tool-path.

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